HR Benefits Materials

PRINT, BRANDING
Role: Creative Director (all) / Designer (most)
Illustrator, Photoshop, InDesign

We helped Cintas update the look and tone of the existing Cintas New Hire Kit, Financial Wellness program, and Annual Enrollment programs. Grounded in a more conversational tone about defining your own path, new colorful designs were created to highlight diversity and options while leaving the previous “stock photo” layouts in the past. In addition, the brand was shifted from the less impactful “Rewarding Your Spirit” to a more wholistic “Live Well: Be happy. Be Healthy.” across all HR communications programs. Materials were designed to be printed in multiple languages using our trusted translation partner to help convert all materials to Spanish or French Canadian. Materials included direct mail brochures, postcards, letters, posters, table tents, folders, inserts, website graphics, and more.