White Lily

DIGITAL, VIDEO
Role: Art Director

The redesign of the White Lily site was a complete overhaul. To better reflect their products, featuring their new premium flour blends — the site was redesigned incorporating the new flours with an emphasis on recipes and biscuits. It included a shift in tone and character to bring more personality to the brand, showcasing the new non GMO flours, and shooting a video to better tell the story of White Lily within the culinary world. Designed, filmed, and edited with a great team, the result was quite stunning.