Piñata Smash

INTERACTIVE
Role: Art Director / Designer (some)

To celebrate Cinco de Mayo, Pepto-Bismol and POSSIBLE and Publicis turned the brand's YouTube channel into an interactive gadget — the Piñata Smash. We gave users the option to select their piñata, filling, and smasher and then presented them with a custom video. The video builder took you through a three step process. First selecting the piñata, next the filling, and then the method of smashing the piñata — resulting in a variety of video sequences, some featuring nice slow-motion explosions!

YouTube “masthead” banner gathered over 63MM impressions and helped earn Mashable's label as one of the "5 Branded YouTube Channels That Get It Right".

Made in collaboration with our amigos over at Publicis NY.